Meet

Traci Schubert Barrett

Bestselling author, Successful Entrepreneur, Leadership Expert, and International Keynote Speaker

AN EXPERT WHO KNOWS YOU WERE MEANT FOR MORE

Traci Schubert Barrett knows what it takes to grow something big from the ground up. As one of the founding executives behind HGTV, she helped launch a billion-dollar brand from scratch.

Now, as a best-selling author and founder of Navigate the Journey, she equips companies and teams to do the same. With over 30 years of experience leading in high-stakes, high-growth environments as well as a Master’s in Professional Psychology, Traci delivers the mindset and methodology today’s organizations need to close the gap between where they are and where they want to go. Her health ambition framework fuels performance, deepens purpose, and unlocks what’s next for elite teams and leaders.

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WHAT IF THERE’S MORE?

In her bestselling book, Traci shares her deeply personal and professional journey from HGTV and beyond and offers a transformative framework to help others navigate their own. This isn’t about abandoning achievement. It’s about redefining success to include meaning, clarity, and fulfillment. Through compelling storytelling, executive insights, and reflective exercises, Traci helps readers:

Reconnect with who they are beyond what they do
Identify and close the gap between outer success and inner significance
Clarify what really matters and realign their energy accordingly
Let go of outdated definitions of success that no longer serve them
Design a life and career that fuels growth, resilience, and lasting impact

Whether you’re an executive, entrepreneur, or ambitious leader at any stage, this book is your roadmap for navigating the space between achievement and alignment. It’s about redefining ambition in a way that energizes rather than depletes and leading yourself into what’s next with clarity, courage, and purpose.

Because your next level of success isn’t just about more - it’s about significance.

LEADERSHIP EXPERT

A seasoned executive, successful entrepreneur, and coach to elite leaders, Traci equips high-performing individuals and teams with the tools to thrive in a rapidly changing world. Her Healthy Ambition framework combines deep psychological insight with real-world business strategy to drive results that are both exceptional and sustainable. From identity and relationships to results, Traci’s leadership approach is grounded, actionable, and proven to elevate performance—without losing your soul in the process.

INSPIRING THOUGHT LEADER

Traci Schubert Barrett inspires leaders to stop settling for “good enough” and start chasing what’s truly possible—with clarity, purpose, and humanity. Drawing on her experience as a founding team member of HGTV and decades of executive leadership, she challenges today’s achievers to embrace a new paradigm of success: one that closes the gap between potential and performance without burning out in the process. Her insight sparks movement, her frameworks deliver clarity, and her presence leaves audiences thinking differently—and leading better.

My Journey...

  
				Joined HGTV Founding Team
				1994
			
As one of the founding members of the launch team for HGTV: Home & Garden Television, I enjoyed the exciting and amazing ride of taking an idea and turning it into a billion dollar media empire.

				Got Married
				1999
			
Married a handsome Irish immigrant who would become not only my life partner but my business partner!

				Received MA Professional Psychology
				2003
			
Completed a 50-credit hour master’s program on nights and weekends in an effort to become a better leader after a major promotion at HGTV. Becoming a trained, professional counselor with classes in counseling theory, child development, mental health dysfunction, cognitive assessments, personality theory, career counseling, and a full year of on-site clinical practicum.

				Became a Mother
				2005
			
Gave birth to my first of two daughters, the greatest gifts of my life, and joining the 18+ million working moms in the US juggling it all!

				Certified in Emotional Intelligence 2.0
				2013
			
completed a coaching certification in Emotional Intelligence 2.0. Certified to fully assess and coach using the MHS EQ2.0 assessment helping leaders to increase their ability to understand, use, and manage their emotions in a positive way in the workplace.

				Launched Navigate the Journey
				2013
			
I now walk alongside leaders and entrepreneurs to guide them on a path to discovering who they are, what they want out of their life and business, and how to realize their full potential.

				Bestselling Author
				2021
			
Took a leap of faith and signed a deal to write a book about my personal and professional journey wrestling with and answering those big questions we all come up against at the crossroads of midlife. The book will provide you with a framework to do the same for yourself.